This make money program is Net Audio Ads Pay-Per-Play (PPP) and it is an online media channel that plays 5 second audio advertisements. To join Net Audio Ads, you need to place the PPP code on your website page and then you can start making money online, that’s so easy!

PPP audio ads will be contextually related to the text content of any web page and the audio ad is only 5 seconds in length. The visitors only hear one audio ad for every 3 minutes they visit if they have already heard an audio ad on another page of the same website.

Meta Description Tag: Start this tag with an incidence of your keyphrase and then produce a short 15 – 18 small-medium sized word sentence clearly describing your site. Include one more incidence of your keyphrase in the sentence. Keep in mind that the description tag is often utilized as the description for any rankings you achieve so it is best to make it alluring.

Meta Keyword Tag: Keyword tags have long been considered ineffective and no longer have any importance on Google; however Yahoo does still consider the keyword tag so it cannot hurt to include it. The keyword tag should start with the keyphrase and then all following words or phrases should be ordered according to their relevance to your website; place the most important ones up front. The max size of a keyword tag should be 250 characters – comma-delimited. Do not over repeat words; no more than 3 repetitions of a single word within the tag.

Keywords in URL: Create keyword-based filenames that closely represent the content within the file. Yahoo rewards keyword-based filenames a small amount – perhaps enough to push past your competition.

Headings: Heading 1 and 2 tags should be applied on every page where appropriate to embolden the relevance of the page. In other words, use the page’s keyphrase within a Heading 1 tag to further enhance the visibility of the keyphrase on the page.

Alt text for images: Don’t forget to provide appropriate ALT text for each image on your website. The ALT text must not provide information that is already written on the website. ALT text is supposed to provide a clear and concise description of what the image is. Fortunately this means that adding an incidence of the keyphrase or a portion of the keyphrase is totally appropriate which can add slightly more credibility to your page score when Yahoo’s crawler (Slurp) indexes the page.

Inline Links: In the midst of your page it is beneficial to include links to related pages from related content. These links will apply relevance to the linked page; which is optimized for the same keyphrase you linked from.

Site Structure: Site structure is a vital component to ranking success on Yahoo; especially in competitive marketplaces where every advantage is required to reach the top. One method that would be successful at Yahoo (and happens to work as well on the other major search engines) is a tried and true technique that revolves around the linear progression of related content throughout the website; it is commonly known as Themeing. The following example should shed some light on this subject:

Your site is a car sales site focused on Audi. In order to create a linear site structure you would focus each section of the site on an individual relevancy. Say you pick “Audi A5″ as the relevant topic (see Figure 1.0). As you move deeper into the Audi A5 section you only see A5 relevant content. The search engine spider and your users will not be distracted by links to other vehicles – only information on the A5. This progresses as you proceed deeper into this arm of the website and because this section of the site is utterly focused on the subject “Audi A5″ the odds of achieving a ranking for that term improve considerably.

Links
When building links for Yahoo concentrate on quality not quantity. Quality links would be one way links from sites that specialize in content directly relevant to the content on your own website. Building these links can be done by creating content and syndicating it to your own industry for link love and to build credibility. In addition, if your website is a worthwhile resource it is entirely reasonable to tell the world about your site in order to build links; hopefully they will link to you because they like your site so much.

Finally, there is another tactic that has mixed results; send out press releases once a month using PRWeb or an associated press release agency. A good press release can easily build the links you need in no time at all. Unfortunately the mixed results I noted occur when press releases inevitably become archived, at which point the link relevance will fade. As a result, link building with press releases is only useful as an ongoing practice and should be considered a small facet of a robust link building campaign.

by sitepronews

I think it’s a great tool for any budding entrepreneur or marketer to have, as the Page Strength score is probably a much more accurate reflection of a Websites importance than Alexa Rank or Google PageRank alone.

Page Strength is based on a number of factors:

• Links pointing to the URL & domain
• Position in Google for the first four words of the title tag
• Age of the Domain
• Links from .edu and .gov domains
• Age of the Domain Name
• Links from Wikipedia, del.icio.us, DMOZ.org
• Google PageRank, Alexa Rank, and more

Give Page Strength a try on your own Website.

Give it a try.

Print, radio and television have traditionally been the main medium for marketing. However, in the past decades, another form of paid advertising has found itself on the rise, and this utilizes the internet.

Search engine marketing (SEM) is a form of internet marketing. It uses the web as a medium to spread awareness of its target product. Internet marketing has emerged as a cheap yet dynamic way to distribute information in the global market.

SEM seeks to promote websites - and the products being sold on those websites - by increasing their visibility through search engine results pages.

The development of SEM is an off-shoot of the success of the Internet in the global arena. As more and more people started using the web, more and more sites on a variety of topics started being created. In the mid-to-late 90s, search engines were developed to help people find the information they wanted quickly.

Soon search engines developed business models to finance their services such as pay per click programs.

A pay per click program is a small text ad that appears next to results from an on-line search. A marketer buys the rights for their ads to appear on a web page or a search engine. The ads are tied up to key words. When a searcher types in a particular query to a search engine, the engine not only offers up a listing of relevant websites but also the marketers “ad”.

The first pay per click programs were offered by Open Text in 1996 and Goto.com in 1998. Goto.com changed its name to Overture and was purchased by Yahoo in 2003 and is now Yahoo! Search Marketing.

SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.

Search Engine Optimization is a strategy by which you attempt to improve the volume and quality of traffic to a website by “marketing” it to a web site. Using key words and content to ensure your site shows up many times during searches.

Paid placement is the pay per click program. Advertisers pay when a user clicks on to the links to visit their web site. These are also known as sponsored links or sponsored ads. Google Adwords, Yahoo! Search Marketing and MSN adCenter are the largest network operators of the pay per click program as of 2007. Minimum prices per click start at US$.01 to .50.

Paid inclusion is when a search engine company charges fees for the inclusion of a website in their search index. This fee structure is ment to ask as a filter against superfluous submissions - websites that try to “trick” the engine by using popular key words that are unrelated to actual content of site - and a revenue generator for the search engine company. The fee is typically an annual subscription rate.

SEM is a relatively cheap and inexpensive way to create traffic on you web site and cultivate brand recognition. A pay-per-click program is cheaper then a trimedia campaign and yet can reach a large number of people globally day and night. As a result, many companies are now taking advantage of the internet to let consumers know what they have.

According to a recent report by the Search Engine Marketing Professional Organization, advertisers in North America alone spend $9.4 billion in SEM in 2006. In 2006, the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns. Nearly as many, however (60%) said that selling products was a key objective. This year, direct sales were the top choice, at 58%, followed by brand awareness at 57%. For more companies, SEM spending is increasing and actually earning a bigger budget then other marketing techniques. It is estimated that by 2011, companies will be spending $ 18.6 billion on SEM.

This growth will be driven by strong advertiser demand, rising keyword pricing and more small and midsized business discovering the effectiveness of SEM.

Currently, SEM is an alternative marketing tool with many possibilities. It’s increase in popularity will eventually result in more businesses utilizing SEM techniques and a possible rise in rates for web space. The faith major businesses are placing in SEM - as denoted by the money they are willing to spend on it - makes this fast growing advertising technique that should be utilized by any business seeking to make a name for it’s globally.

Link là yếu tố quan trọng sau content (nội dung website) trên internet. Bởi vì đó là cách thế giới internet được kết nối với nhau, thông qua links. Bài viết này sẽ giải thích về tầm quan trọng của links và làm sao để sử dụng chúng hiệu quả để có thể đạt được thứ hạng cao trên search engine.

Link Campaigns (chiến dịch tạo liên kết)

Mọi website thành công đều phải có links đến nó. Đó là điểm quan trọng trong việc xếp hạng trên search engine. Vì thế để có visitor và đạt thứ hạng cao trên công cụ search engine một chiến dịch tạo liên kết phải được lập kế hoạch và thực hiện.

Chúng ta có thể kiếm liên kết ở đâu? Có nhiều cách để có liên kết đến website của bạn, các phương pháp phổ biến được giải thích dưới đây:

Directories : Đây là cách tốt nhất để bắt đầu chiến dịch tạo liên kết của bạn. Có hàng trăm directories và hầu hết đều miễn phí. Một vài directories yếu cầu back link (site bạn phải đặt liên kết đến directory), một vài yếu cầu phải trả $5 -$20, bù lại bạn có thể có 4-10 liên kết đến nhiều trang webpage trên website của bạn.

Forum và newsgroups : Những gì bạn làm là post những bài viết có liên quan đến chủ đề mọi người đang thảo luận rồi thêm liên kết đến website của bạn ở cuối bài viết, hoặc cách tốt nhất là để liên kết đến website bạn ở phần chữ ký (signature).

Blogs : đây là cách khá phổ biến hiện nay, rất nhiều công ty cung cấp blog miễn phí cho bạn như www.Blogspot.com của google, công việc của bạn là tạo blog, post bài liên quan đến website chính của bạn, sau đó đặt liên kết đến site của bạn trên các blogs.

Articles và Press releases : đây là cách khá hiệu quả, bài viết bài báo (article) liên quan đến chủ đề của site (đặt liên kết đến website của bạn trong article), rồi submit các articles của mình vào các articles directories như : goarticles.com, articlecity.com …

DMOZ và Yahoo Directories : đây là 2 directory rất lớn hiện nay, họ được xem là directories uy tín trong mắt search engine. Khi site bạn được list trên các directories này thì search engine xem site bạn là một site chất lượng. Tuy nhiên, không dễ để được list miễn phí trên DMOZ, đặt biệt nếu site của bạn có quá nhiếu affiliate link và banner ở khắp mọi nơi. Còn đối với Yahoo directories thì bạn phải trả $300 đến $600 để họ xem xét site bạn trước khi đưa site bạn list trên đó nhưng se không đảm bảo là site của bạn sẽ được list.

Link exchange (trao đổi liên kết) : đây là cách rất phổ biến, và bạn có thể nhận được rất nhiều liên kết, tuy nhiên cách này sẽ không hiệu quả trong việc tăng hạng so với các cách trên.

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I’m starting with 3Luxe. It’s a cross between a shopping search engine, review site, and social network.

3Luxe’s goal is to make shopping easier by offering you a few well-researched choices for products or services. The company has “over a dozen writers and researchers located around the country who do the research for each product category.” While they do make their money from advertising placement, their search engine results are objective in the sense that nobody can buy their way into a placement. The social network aspect is that the site lets its users vote on their picks.

I was a little worried that the site wouldn’t be fine-grained enough in its offerings. After all, if you search for a digital camera, the search engine doesn’t know if you’re a total beginner, an experienced digital photographer, or someone very used to film cameras making the jump to digital. So when I searched for digital cameras, I was relieved to find that it returned eight separate categories - until I saw the list:

Yes, Digital SLR is on the list twice, and I’m not sure why “cordless phones,” “receivers” and “photo printers” are on the list; they seem a little like stretches to include, albeit justifiable. On the other hand, I rather like the presentation of the actual results; here’s a screen shot for video cameras (shrunk and cropped to fit, so it only shows one review):

Near the bottom you can see the “Luxe it or leave it” feature that lets users vote a particular choice up or down. You don’t have to be a registered user to vote. The link takes you to the full review. You can also leave a comment on the review, but you have to register to do so. That probably means the comments will be more useful and less spammy. The site covers a ton of categories, and is still in beta. “3Luxe is like the trusted friend who knows all about a product category in which you want to make a purchase,” explains Doug Worple, CEO of 3Luxe and one of the two brothers running the company. It will be interesting to see how this hybrid approach fares in the market.

Google Analytics thống kế cho bạn biết site bạn được vào từ các Search Engine nào, với những từ khóa nào. Từ đó bạn dễ dàng điều chỉnh cho nội dung website phù hợp với lĩnh vực mà bạn cung cấp trên website. Ngoài ra Google Analytics cho bạn biết được nội dung nào trên website của bạn được quan tâm nhiều nhất…

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http://www.google.com/analytics/

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